Are you missing out on potential clients and revenue? If you don’t use video, the answer is most definitely YES! Why? Here are 5 of the many reasons you should consider using video to promote your brand, your business, and your products.
5 Important Reason for using Video
Build rapport
Just putting a face to the name/business name will increase your brand identity. Additionally, video allows you to portrait the genuine nature of your business and products. In other words, having a video will build rapport, trust, and consumer confidence. Video allows you to convey your message while building consumer confidence. People want to buy from people, not corporations.
Social Media Sharing
Video is one of the most shared pieces of content across most social media platforms. If you create a video that resonates with your client, they are likely to share it. By sharing your video social media consumers will organically increase your reach.
Convey More information in Less time
Did you know that the human brain processes information via video 60,000 times faster than text? By using video (or by supplementing your text with video components) you can more accurately and concisely convey your message. Additionally, video allows you to convey and elicit emotion. This is nearly impossible to replicate via text. This is especially important if you have a complicated product. 98% of users say they’ve watched an explainer video to learn more about a company, product, or service.
Google loves video
As you may or may not know, Google owns YouTube. Therefore, if you use video on your website you are more likely to rank higher in their search engine. If you really want to up your SEO scores, be sure to include a copy of the transcripts with your video and then embed the video within the relevant text on your website. By following these steps you will increase traffic to your blog or website as well as your video.
Statistics are on your side
Here are some surprising statics
- 90% of web consumers say that video helps them make purchase decisions
- 65% of executives will visit a website after watching that company’s video
- 64% of people are more likely to buy a product after visiting a company website.
- Real estate agencies that use videos to promote their listings get 400% more inquiries on those listings.
Conquer Your Email Marketing Campaign
When you make brand videos make sure you incorporate them into your email marketing campaigns. An introductory email that includes a video receives an increase in click-through rate by 96%! That’s a great way to stand out from the competition and get your message across. What are you waiting for? Take Action today!
[…] on your own. Video is an extremely powerful marketing tool. (read my article regarding the power of video here) Highering a big production company can be cost-prohibitive and DIY videos can be […]